AdWords Obsession-- Another Dance?

Adwords is one of those marketing tactics that can be fabulously successful. But, with all the advice currently in the ebook sections of eBay, it's clear this success is an elusive animal.

One reason for that elusiveness is that, rather like Hai-Ku, optimizing the 25-35 character allotments per line can drive a marketer through the roof. It does become a work of art, if art is judged by the amount of time spent obsessing over it.

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