Marketing Sense (in SafeLists)

Having gotten more involved with Safelists and traffic exchanges recently, I have noticed a few things that really separate the winners from the losers, especially when it comes to Safe Lists.

Now, many of the new safe lists are offering click-for-credits options, which allow even free members to send out a lot of emails to the safe lists, so long as they spend some time each day opening the emails THEY receive and click on the "click-for-credit" links. I have been doing this myself, to build up credits, and it's been very, very rewarding. Some systems offer as many as 50 credits for one click.

So, each day I am able to build up enough credits to send the maximum emails out, plus use the left-over credits for rotational ads and other promotions, depending on what each safe list program offers.

Of course, many of the safelists still offer regular mailers. That is, mailers that go out without these click-for-credit links.

Even Mad Vlad has updated their system to include CFC options. Unfortunately, however, Herculist (at the time of this writing) has not.

By the way, I must add that I found another advantage to my list mail ESP, Moomia. It seems that Moomia segregates the emails from click-for-credit safelists and non-click-for-credit safelists, sending all those that come from non-click-for-credit safelists straight to my bulk mailer! :) I love that-- I don't even have to check!

But that's because Moomia is one of the few ESPs that's designed FOR marketers. They have all kinds of advantages, even their OWN safe list system and affiliate system. Plus, they never bounce any of the emails that are sent from safelists-- or anyone else for that matter.

I like that in a mail server.