Multiple Sends and Other Stupid Things People Do

I see so many interesting things when I'm clicking for credits. Most of them I really don't understand. Here's the short list:

1. People who send the same email in the same safelist on the same day...?
2. People who send looonnnggg, drawn out emails... ??
3. People who add a gazillion URLs in the body of the emails.... ???
4. People who add all those stupid, stupid, squiggleys and drawings-from-symbols-- ARRGGHH!!
5. People who send exactly the same email everyday... ?? In every list... ???

I mean, come on. Do you know WHO you're sending these emails to? Do you understand the difference between email marketing and safelist marketing, because there IS a difference!

Mind you, I'm actually quite used to all these idiosyncratic emails. But I've always wanted to actually put it out there: do you know what you're doing? The answer is: obviously not.

Because, if you knew what you were actually doing, you'd stop dead in your tracks. If you knew that, by sending the same email within the same day, you're just wasting your credits, you'd say, "hey, I have saved emails... why don't I send a different one each time... so they're not getting stacked?" If you knew.

Because at this point about 90% of all members use gmail and, what happens when gmail receives more than one email with the same subject/content? It stacks them... and people don't go looking at stacked email. Why? 2,000 emails per day... that's why.

And, FYI... most people who do trouble themselves to click for credits are opening emails for just one reason: TO CLICK FOR CREDITS! Not to look at your long, drawn out explanations (which, by the way, they will see on your site, so why I are you wasting your time with emails anyway?) or all kinds of stupid marketing schticks. They JUST want the CREDITS!

And you know what? Because they have over 1,000 emails to go through... they are NOT going to rummage through a long email to find the one measley credit from email... they are just going to move on... until they find the shorter email that doesn't require that they scroll down through a page-long ad... I, personally, don't scroll for anything, not even if I need the credits.

If it isn't in the first-fold that tells me this bozo doesn't know the first thing about safelist marketing. So, why should I listen to him about anything? Why should I even give his website the traffic from clicking his credit-link? So what if he thinks safelist marketing doesn't work-- of COURSE it doesn't work, not for people who send out long, long, missives!

Get with the program!

The audience you're marketing to are MARKETERS!-- not some yahoo from the sticks! They are in exactly the same business as you and, chances are, they know MORE about it than you do. Do you think you're impressing them? Well, you're not. Not when you insult their intelligence and waste their time.

KEEP your emails SHORT and TO THE POINT. If you can't say what you have to say in 1 or 2 lines, then you really don't know what you're doing.

Same goes for those little symbol-pictures... ugh. They stopped being cute about 20 years ago. Now they're just annoying. Oh, and... by the way? This little thing called GRAPHICS has been available for YEARS now... and most marketers TURN THEIR GRAPHICS ON in their list email accounts.

Remember? Marketers... not regular people.

And what's up with adding a bunch of other URLs to emails... I mean, WHO is going to click on those when they can click on a link that will give them credits?

It's like, an associate of mine (and fellow safelist junkie) wrote an ebook about safelist marketing. Apparently he, too, became so annoyed by the stupidity that he did something about it. In his book, he tries to keep it positive... tries to get the message across without offending people. Even when they seriously need to GET WITH THE PROGRAM!

Me? I'm not nearly so patient or polite.

I mean, think about it. You are marketing to marketers... and you look like a rank amateur. Don't be suprised when people don't invite you to JV with them... don't blame anyone else when you don't get anywhere. Each person who succeeds as a marketer has exactly one thing in common: they take their work seriously. And they don't really appreciate those who don't.